A brochure is a form of advertising used by companies in a vast array of industries. Brochures can contain a multitude of images and text that is specific to the company or the service or product that they are advertising. They are very popular in seminars and exhibitions that allow potential customers and clients to pick up the information to read at their own leisure. This then allows them to make an informed decision based on what the brochure contains, to decide between various companies offering the same product or service.

It has become increasingly popular for companies to create brochures advertising themselves and their products. It has also become more affordable to purchase the brochures and technological advancements has seen the ease by which text and images can be manipulated and transformed to personalise an item. Many printing companies offer great discounts for the bulk printing of brochures and also offer various sizes and shapes in which a brochure can be printed. Businesses are also given the option of how many pages they would want their brochure to contain. Where businesses can print their own brochures, this may prove to be more expensive, and so the preferred option is to use a printing company that would print out more, for a lower cost.

Greater availability of printing companies offering this service has meant competitive prices for professional quality printing. Companies will use brochures to advertise a location or a particular hotel or event. And generally, it will be printed on glossy paper to give a certain impression of the quality and standard of the product.