Many companies use various types of media and merchandise to advertise their business, or to add a look of professionalism to their image. One way in which companies do this is by using personalised CD printing. The service allows businesses to design a CD facet that implements the company name and logo, or simply compliments the company image. This may be in full colour or single colour, dependent upon the style and image that one is striving to achieve. Companies that offer CD printing will print the design onto the required number of blank CDs, so that the business can then burn onto it whatever information was intended to be put on it. Some companies will keep the templates for these designs in case of an urgent order for the same design by the same client. The CDs can be distributed at exhibitions, fairs and seminars, and can include information on the company in a variety of different formats; be it presentations or spreadsheets. The personal touch adds an essence of professionalism and quality to, not only the product, but also to the company itself.

Printing companies offer different CD printing types. CD ‘Litho’ printing uses full colour offset and uses finer colour control to give excellent resolution and commendable results. ‘Screen’ printing gives CDs a professional finish, very similar to ones that may be seen in retail stores. Full colour digital printing for CDs is ideal if a company or individual requires just a few copies of the CD, and full colour label prints. Black thermal printing is the method which is used for CD serialisation – putting serial numbers on discs. This is a very cost effective method that prints text in durable black ink onto the disc surface. Some companies will also finish the CD using a high gloss finish which gives the effect of a high quality glossy photograph.