A flyer, or pamphlet as it is sometimes known, is used as a means of advertisement for both companies and individuals. They are single page handouts that may vary in size and shape, and will more often than not, advertise an event, or a club, restaurant, place of entertainment, and may include a promotional offer on a product or service. They are usually good tools for marketing as they tend to be concise with the information, giving only the necessary details, and will put appealing and relevant images that are associated with the content of the flyer.

Flyers are becoming cheaper to produce, as an individual or company can design them using desktop publishing software in their own home or offices, without having to go to a professional. Printing flyers in generally inexpensive now too as many printing companies offer deals and discounts on bulk printing. Although they can be printed at home or at the office, this could be quite expensive due to ink cartridge costs, and so many people will tend to use professional printing companies, where it will be undoubtedly cheaper, and will offer a professional quality finish to the flyer.

As a free form of communication for the public to interact with, it is extremely important that flyers are designed professionally. Even the simplest of designs can be the most effective, and at times it may not be necessary for the flyer to be in full colour. Although this is popular selling tool, many marketing campaigns will attempt to use different methods by which to capture their audiences.