Graphic design is used to communicate visually with the intended audience. This can range from simply just symbols to images with or without some form of typography. It is used to visually present some form of idea or message that is trying to be put across. The use of graphic design is widespread and becoming an increasingly popular tool for companies and organisations for advertising and marketing purposes. Well designed graphics in the various areas of a company can present the right image to prospective clients, making them more inclined to deal with the company if they like what they see.

Graphic design is used in websites, product packaging, branding of products, logos, various mediums of advertising; such as leaflets, brochures, catalogues etc, and extends to even TV advertising, flash animation and also presentations. In graphic design, image is everything. Companies who offer a graphic design service will aim to help achieve a business goal. Whether this be the launch of a new product, marketing the company generally or even to create or update a website, their services extend to all areas.

There are a variety of skills that graphic designers must possess in order to be successful in achieving the aims of their clients. Even though the usage of graphic design is so vast and incorporated into almost anything we see, designers must possess excellent design skills, and must be able to be critical in order to analyse their work according to the criteria of the client, not themselves. They also must understand what creative aspects and methods work for the various types of companies in order to make their relationship with their clients, a successful one.