Similar to flyers and posters, leaflets are great for communicating information about a product, event or service. They are distributed free to the public and so must grab their attention long enough to process whatever information is being passed across. Leaflets tend to contain images and text, with the latter being more popular in leaflets than in flyers or posters. Their intention is to be informative, but must still aim to do this in a concise manner. They will also tend to be in full colour, as colour attracts attention and can make images or certain text stand out and create an impact.

Leaflet printing is now widely available by more or less any printing company, and prices, especially if ordering in bulk, will be very affordable. The cost will also be dependent upon the finishing of the leaflet. This may be if one desires a glossy finish for a more professional look, or something a little simpler. This factor may be dependent on what information the leaflet contains. Printing companies have begun to offer eco friendly leaflets that will accord with certain views one may have with regard to the environment. For example, a leaflet on how to be more eco friendly may be made out of recycled paper itself. This has expanded the market for printing companies and allows those consumers who require leaflets to be environmentally friendly.

Customers have the option of deciding whether they would like the leaflet to be folded in a concertina style, or in a cross fold fashion.