Companies are becoming increasingly competitive in the ways in which they market their business. A popular form of marketing has been through the use of customised clothing. Employers may opt for employees to wear a uniform, or an item of clothing that resembles the company logo and name on it. Popular items may be baseball caps, or hats, jackets and even sweatshirts to name a few. T-shirt’s are an item of clothing that have become increasingly popular for t-shirt printing.

Companies may request employees to wear t-shirts that advertise a promotion that the company is running at the time. This may be in supermarkets, or department stores. There are no limitations on the colour of the t-shirt or the text and/or images that are to be printed on it. However, it is not only companies that use t-shirts as a way of promotion. Tourist resorts may use printed t-shirts as a form of merchandise to sell as souvenirs. Printing has become so easy and cheap to operate that even small businesses can invest in the technology. Image transfer and manufacture through the use of CAD/CAM has become simple. Images and texts can be transferred onto t-shirts, or any item of clothing simply and easily. Consumers of the product have the choice and ability to personalise the item, whether this be by printing on a name or a particular image. Transfer of digital photographs onto t-shirts has also become increasingly popular and cost-effective, making it available to almost anyone.

T-shirt printing is also popular within sports teams or clubs and societies in academic organisations. Universities tend to sell clothing bearing the university coat of arms and the name to student as an item of memorabilia.